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Keep employees on track by publishing regular performance updates and key decisions that affect the business

When things go wrong, the eyes and ears on the ground can send important information up to key decision makers, which means actions can be taken closer to the event

Use 2-way communication to manage the period of adjustment that people need during a business change

Celebrate team achievements, recognise hard work and provide positive feedback

Make leadership more visible and develop relationships with employees by sharing (just enough) personality and communicating with more junior employees

Foster trust and openness throughout the organisation

HOW CAN SOCIAL MEDIA HELP LEADERS?

leadership