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SS23

CONTEXT Spurred on by the gaining momentum of the

Metaverse, the idea of designing for digital is key to a Phygital look. With hints of 1960s Space Age

aesthetics and references to the digital world, this trend is transportive, and can exist comfortably in

both the IRL and URL worlds.

KEY DETAILS Digitized, pixelized prints and wavy patterns. Hyper

bright colour pops and checkerboard. Over- exaggerated shapes and large volumes. Street style, sports and 60s influences (mod, miniskirts, tennis).

FASHION REFERENCES D&G, Adererror x Zara, Yeezy x Gap x Balenciaga,

Chet Lo, Syndical Chamber

PHYGITAL - INSPIRATION