Ruinart entrusted its Carte Blanche 2022 to visual artist Jeppe Hein for a new artistic interpretation of its history and know-how. The Champagne House has always promoted art as a way to understand the world around us, connect with each other and heighten our awareness. Jeppe Hein reflects this commitment through an installation that awakens our senses and touches our hearts, while placing each of us at the centre of a delightful participatory experience. Playing with the element of surprise and magic of the unexpected, the artist invites us to share emotions and reflect on the intangible value of the present moment, which is both fragile and memorable.

Jeppe Hein is one of those artists who starts with very simple things but takes us much further. A grape, a piece of wet chalk and the specific smell that hovers over the vineyard lingering above the vines: he translates his first impressions of Ruinart s terroir into fragments of matter and emotion. He invites us to feel and be inspired by the natural connections between things. A collective experience that is unique each time. An artistic installation to live RIGHT HERE, RIGHT NOW.

Through his work as an artist, Jeppe Hein takes a fresh look at the world.

Each piece is a playground, each moment becomes an experience that connects us to nature,

others and the world. I was blown away by his skill as an orchestra conductor : he plays with the four elements and makes the five senses

vibrate with a generosity that draws our attention to the fragile beauty of life.

Frédéric Panaïotis, Cellar Master, Maison Ruinart