8 LVMH LETTER TO SHAREHOLDERS AUGUST 2019
Guerlain has reaffirmed its commitment to sustainable innovation by unveiling BEE RESPECT, a groundbreaking platform to promote the transparency and traceability of its creations. BEE RESPECT provides behind the scenes access to the Maison s creations, from their ingredients and production sites through to their end- of- life recycling. This innovative tool, available to all, demonstrates Guerlain s commitment to constantly improve the environmental and social impact of its products, while also meeting the expectations its customers are entitled to have with regard to transparency.
Laurent Boillot, Guerlain s Chairman and CEO, explains: Committing to a more sustainable world is an opportunity to combine and refine a culture of beauty and goodness the source and cornerstone of our success and pass down a valuable heritage to future generations, in a spirit of full transparency. BEE RESPECT is a highly effective tool that helps us meet our own traceability needs as well as those that our customers are entitled to expect when it comes to transparency, by offering clear, reliable, accessible information. It s also a stepping stone toward further progress. We plan to achieve other ambitious, high- impact goals in 2019, as part of our steadfast dedication to continuous improvement. As I see it, we might not be able to save the planet on our own, but we re determined and proud to do our part, and a bit extra too. BEE RESPECT is currently available in France for Guerlain s skincare and makeup ranges, with the aim of rapidly expanding coverage to its perfume range and other geographic areas.
Get behind- the- scenes insights into Guerlain s creations on the website www.guerlain.com via product QR codes or via guerlain.respect- code.org.
In the Name of Beauty: Guerlain is committed to and acts to help create a more sustainable world
As a pioneer, with 12 years of environmental and social commitment under the motto In the Name of Beauty , Guerlain s commitments and actions are based on four key priorities:
Biodiversity: Preserving and protecting the beauty the world has to offer, and in particular bees, a sentinel species for the environment and the emblem of our Maison;
Sustainable design: Reinventing luxury in a more sustainable and responsible way;
Climate: Leaving the smallest environmental footprint possible on our planet by targeting carbon neutrality by 2028;
Support: Empowering women and promoting self- esteem. A word from Laurent Boillot, Guerlain s Chairman and CEO: Our commitment to sustainability, which has been at the heart of our strategy and the initiatives we ve taken over the last 12 years, has been such an inspiration for us that we wanted it to be enshrined in Guerlain s mission. It s what gives meaning to what we do, it forms the framework within which we establish each of our initiatives and the way we intend to contribute to the common good by looking beyond our own interests, in order to do our part and a bit extra too to make the world more beautiful and sustainable. This vocation has deep roots in our heritage: it gave wing to our sustainability commitment, becoming an issue that involves the entire Maison and, it goes without saying, is supported by all our teams. It is extremely inspiring and challenging, and we are very happy to share it with you today:
We have been creating exceptional Fragrance and Beauty products since 1828. We strive to preserve, develop and pass on this unique heritage to future generations.
WE COMMIT AND ACT IN THE NAME OF BEAUTY OF OUR CLIENTS,
IN THE NAME OF BEAUTY OF OUR CREATIONS AND IN THE NAME OF BEAUTY OF THE PLANET.
We involve and unite (clients, partners, companies that share the same vision) in order to imagine and shape
a more beautiful and responsible world together.
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GUERLAIN UNVEILS BEE RESPECT A PLATFORM PROMOTING THE TRANSPARENCY AND TRACEABILITY OF ITS CREATIONS
