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LVMH LETTER TO SHAREHOLDERS AUGUST 2019 9

Helping vulnerable children in emergencies

In the three and a half years since the launch of its international partnership with UNICEF, the United Nations Children s Fund, Louis Vuitton has raised nearly 8 million euros through its global network of stores and customers to support UNICEF programs and help the world s most vulnerable children.

From devastating natural disasters to violent conflict and epidemics, nearly 250 million children worldwide are faced with crises that have dire humanitarian consequences. By supporting UNICEF, Louis Vuitton promises to give these vulnerable children hope for a better life. Among the initiatives taken under this partnership, Louis Vuitton launched the Silver Lockit jewelry line, specially designed to raise funds for UNICEF. For each Silver Lockit pendant (600 euros) or bracelet (250 or 500 euros) purchased, up to 200 euros is donated to UNICEF. Inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect customers most precious belongings, the Silver Lockit is a symbol of protection. It was chosen as a symbol of sealing Louis Vuitton s promise to help children in urgent need. Vital support

Worldwide, approximately half of the people who live without sanitation and safe drinking water are in countries affected by conflict. Every day, UNICEF works in 190 countries to defend children s rights and meet their basic needs, in order to ensure that every child is safe, protected and gets an education. The funds raised by Louis Vuitton and UNICEF have helped provide emergency support to children in countries including Syria, Jordan, Bangladesh, Mozambique, Zimbabwe and Malawi.

The Syrian crisis is one of the biggest humanitarian crises of our time. More than 6 million people have been displaced within the country and more than 5 million Syrians (including 2.5 million children) are living as refugees in Turkey, Lebanon, Jordan, Iraq and Egypt. As part of the humanitarian response to this crisis, Louis Vuitton supports UNICEF s programs to help Syrian refugee children. In 2018, thanks to Louis Vuitton s support, UNICEF was able to vaccinate nearly 3.5 million children under the age of five against polio, and improve access to drinking water for some 4.6 million people. In Cox s Bazar, Bangladesh, the Rohingya refugee crisis continues to endanger the lives of hundreds of thousands of children and their families. In 2018, UNICEF field workers vaccinated around 1.2 million people against cholera and provided almost 350,000 Rohingya refugees with access to drinking water. Louis Vuitton employees get involved on the ground

Since the partnership was launched, three to five Louis Vuitton employees have taken part in UNICEF s emergency programs every year, traveling as LV for UNICEF Reporters to see UNICEF in action. These employee volunteers witness firsthand how children s aid programs are run and how, thanks to the funds raised, UNICEF helps the world s most vulnerable children. When they come home, they share their experiences with colleagues, friends and family to raise awareness of the important work being done with support from Louis Vuitton.

To support UNICEF and make a donation to help the world s most vulnerable children, visit support.unicef.org/lvforunicef For more information on this partnership, visit louisvuitton.com/lvforunicef UNICEF does not endorse any company, brand, product or service.

LOUIS VUITTON FOR UNICEF: A PARTNERSHIP FOR CHILDREN