Mirakl - Brand Identity & Visual Guidelines

04. Examples B. Case study

Galeries Lafayette

The Galeries Lafayette s Marketplace project was based on two objectives: to recreate online the quality of the in-store experience, and to respect the identity and values of this iconic and world-renowned department store.

Safeguarding its future with Mirakl

Jean-Philippe Marazzani Internet Director of Galeries Lafayette

Case Study Department store

Choosing the solution put forward by Mirakl was a no-brainer

especially as Galeries Lafayette s requirement was to integrate a

solution that would provide an extremely feature rich range. We

were won over by the expertise of Mirakl s teams. We are

convinced that this solution will meet the needs of the brands

we are going to bring to our Marketplace and especially those

of our customers who are increasingly demanding both in

terms of the shopping experience and the quality of service we

provide.

Email: hvallet@mirakl.com Phone: +1-844-264-7255 Website: www.mirakl.com

Marketplace features

Careful selection of sellers

Marketplace opened to brand and designers

Standardisation of seller information for data consistency

Mirakl has been fully integrated with the following technologies: Hybris, Oracle

Marketplace results

Increased references and choice for customer with more than 70 brands and 60K references

Extended to 5 new product universes including home and decoration

The Marketplace has been open since May 2013,

Check it out at: www.galerieslafayette.com

Established in 1894, Galeries Lafayette is the leader in high street retail in

quality shopping experience to all of its millions of customers.

The strategic modernisation of an existing e-commerce activity Although the Galeries Lafayette

strong brand awareness, its

e commerce activity was limited and

management team knew it had to

modernise its model and adapt to

the new habits of the consumers,

especially by improving the

customer experience.

As one of Europe s number one

fashion destinations, and also a

department store, the key to Galeries

Lafayette s success was to put

everything under one roof for its

customers, gathering a large choice

of selected brands and guaranteeing

the quality of the shopping

experience. The key to improvement

was to transfer this know-how

online, in order to allow consumers

to buy anywhere and at anytime.

But increasing the choice, remaining

competitive and delivering a great

service is a huge challenge, to which

Opening a Marketplace was part of a

cross-channel experience to the

customers. By opening a

marketplace and growing its online

new categories of products, without

investing in storage or logistics.

Thanks to the Marketplace, the

are looking for in the store are not

lost. Furthemore, they can discover

online new brands that are not yet

available in store. Visitors to the

Galeries Lafayette online are also

inclined to come back in the stores,

with services such as in-store

delivery.

Galeries Lafayette can provide a

partnering brands, and can therefore

to the commission on Marketplace

sales.

Mirakl s team expertise at the service of this transformation The main challenge for this project

was to quickly launch a Marketplace

that enables the broadening and

the expansion to new areas, whilst

maintaining the higest quality service

and upholding the prestigious

Galeries Lafayette brand.

The other issues were to provide

Galeries Lafayette s partners with a

solution to allow them to deliver

their vey best service, a 360˚

experience of the greatest quality. It

was also important to integrate the

project within the global strategy of

the brand, without being time and

resource intensive for Galeries

Lafayette.

To achieve this, the Mirakl Team set

well as the Mirakl Catalog

companies worked together to

ensure the successful and speedy

integration of the marketplace, and

2,3 bn in 2014

250 Stores

15 000 workforce

40 000 SK /10M VU