UPSELL STRATEGY OPTIC 21.2

- A strategy more based on a brand upsell with 2 unique prices per collection 120 and 150 for the refined materials.  Easier to organize the merch 1 box = 1 price in store / respecting the collection structure  Product developpement based on those cost constraints allowing 1 price per collection

- If upsell needed within a brand different criteria can be used to justify it : - Material crystals / titanium / shell or pearl insert - Decoration metal pins / studs - Construction : mixt construction ; sophisticated or innovative construction :

- combi style in NEB are always more expensive - Colors insert - Cut lenses