RETRO OPTIMISM Inspiration

INSPIRATION Inspired by a nostalgic feel-good, playful and kid-like aesthetic. Retro Optimism is the result of a rise in an upbeat retro-infused look with a joyful psychedelic mixing of 60s and 70s queues with an early 00s sensibility, which is strongly driven by Gen Z and their yearning for simpler times (like their childhoods in the early 00s) on platforms like TikTok (known as the #avantbasic style). Important style influences are: Dua Lipa, Bella Hadid, Olivia Rodrigo, Lizzie McGuire, Powerpuff Girls, Bratz dolls

MATERIALS, DETAILS & FINISHES Graphic daisies and colorful psychedelic Pucci-like print mixes, the wavy 70s prints, plastic and rounded shapes, hand-made crochet and checkboard.

KEY ITEMS Priority to rectangular, butterfly, pillow square and square shapes with thickened contours. Supercharged colour lenses and frames, glittered plastics and references to an amalgamation of eras. The combo of black frame & yellow lens plus narrow neon coloured sunnies are THE musthaves for this trend.

SS22EB BRAND MAPPING: UNOFFICIALARCHESTYLE: FOREVER YOUNG

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