21.2 EB Selection days SEPT 2021 - GrandVision

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SUN 02

21.2 EB Selection days SEPT 2021 - GrandVision 21.2 EB Selection days SEPT 2021 - GrandVision 21.2 EB Selection days SEPT 2021 - GrandVision 21.2 EB Selection days SEPT 2021 - GrandVision Spring summer 2022 Key trends Retro Optimism Retro Optimism Retro Optimism Retro Optimism Retro Optimism Retro Optimism Retro Optimism Retro Optimism Going all out Going all out Going all out Going all out Going all out Going all out Going all out Going all out Sensual Sci-fi Sensual Sci-fi Sensual Sci-fi Sensual Sci-fi Sensual Sci-fi Sensual Sci-fi Sensual Sci-fi Sensual Sci-fi Whimsical nature Whimsical nature Whimsical nature Whimsical nature Whimsical nature Whimsical nature Whimsical nature Tactile poetry Tactile poetry Tactile poetry Tactile poetry Tactile poetry Tactile poetry Tactile poetry Tactile poetry Tactile poetry Tactile poetry About the brands Challengers Brand idea and positioning Differentiating beliefs Differentiating beliefs Technical card Upsell strategy Collection structure Story & concept focus Story & concept focus Currents ADV styles – VM Current secondary ADV Styles – Digital Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Recap Novelties & prices C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid Packaging information Packaging information Technical card Collection structure Story & concept focus Current ADV Syles VM Current secondary ADV styles – Digital Novelties catalog Novelties catalog Novelties catalog Novelties catalog Novelties catalog Novelties catalog Recap Novelties & prices C/O Catalog grid C/O Catalog grid Packing information Packing information Packing information About the brand Challengers Story & concept focus Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic adults Optic teens Optic teens Optic teens Optic teens Optic teens Optic teens Optic teens Optic teens Optic teens Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Sun adults Technical card Collection structure New Hero ADV style New Hero ADV style Sun Pola – sustainable recycled plastic Recap novelties prices Packaging information Packaging information Packaging information About the brand Challengers Challengers Technical card Collection structure Upsell strategy Story & concept focus Story & concept focus Novelties focus Novelties focus Novelties focus Novelties focus Novelties focus Novelties focus Novelties focus Novelties focus Novelties focus Novelties focus Novelties focus Novelties focus Novelties focus Novelties focus Novelties focus Recap novelties, prices & must have Packaging information C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid About the brand Challengers Challengers Technical card Collection structure Collection structure Mandatory selection Mandatory selection Story & concept focus ADV styles Novelties focus Novelties catalog Novelties catalog Novelties catalog Novelties catalog Novelties catalog Novelties catalog Novelties catalog Novelties catalog Novelties catalog Novelties catalog Novelties catalog Recap novelties & prices C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid Packaging information Packaging information Packaging information Optic kids Optic kids Optic kids Optic kids Optics Juniors Optics Juniors Optics Juniors Optic Teen Optic Teen Optic Teen Optic Teen Optic Teen Optic Teen Technical card Collection structure ADV styles Mandatory selection Mandatory selection Novelties focus Novelties catalog Novelties catalog Novelties catalog Novelties catalog Novelties catalog Novelties catalog Recap novelties & prices C/O catalog grid C/O catalog grid C/O catalog grid C/O catalog grid Packaging information Packaging information Packaging information About the brand Challengers Reason to exist Beliefs Beliefs Technical card Collection structure Upsell strategy optic Upsell strategy optic Story & concept focus Current ADV styles – VM Current secondary ADV styles – Digital Current secondary ADV styles – Digital Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Recap novelties & prices Female Male Packaging information Packaging information Technical card Collection structure Story & concept focus Current ADV styles – VM Currents secondary ADV styles – Digital Currents secondary ADV styles – Digital Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Novelties focus & catalog Recap novelties & prices C/O catalog grid C/O catalog grid Packaging information Packaging information Packaging information About the brand Challengers 2021 Comms platform 2021 Comms platform 2021 Comms platform Technical card The collection structure The collection structure The collection structure The collection structure The collection structure The collection structure The collection structure The collection structure The collection structure The collection structure The collection structure The collection structure Mandatory selection Mandatory selection Mandatory selection Mandatory selection Mandatory selection Mandatory selection Mandatory selection Mandatory selection Mandatory selection Mandatory selection Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Recap novelties & prices Recap novelties & prices Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Packaging information Packaging information Technical card The collection structure ADV styles ADV styles Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Novelties focus & novelties catalog Recap novelties & prices Recap novelties & prices Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Packaging information Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults Sun Adults About the reading glasses About the challengers GV accessories Technical card – ready readers Story & concept focus Novelties catalog Novelties catalog Novelties catalog Novelties catalog Novelties catalog Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid Catalog grid

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