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UPSELL STRATEGY

Co nf

id en

tia l

fo r i

nt er

na l u

se o

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52

ICONIC

EXCLU

CITY

SOT

BEST 1 120 -129

TECH

BEST 2 130 -149

PREMIUM 150 -200

UP SE

LL

CONSTRUCTIONMATERIAL STYLE INGREDIENTS

Acetate Stainless Steel

Fullrim - Halfrim - Rimless Dedicated hinges Windsor

Titanium Carbon Fiber Aluminium

Acetate Mazzucchelli Stainless Steel

Subtle details - embellishments (bridge, temples & endtips, pins)

Clip-on designs Colored havana Combi materials styles Strong vintage DNA

Fullrim Dedicated hinges

Acetate HD Acetate Stainless Steel

Fullrim - Halfrim - Rimless Superior hinges (Carbon windsor)

Combi material styles Super light designs Urban designs only

Fullrim Standard flex hinges

Acetate Stainless Steel Leather Wood Shell

Subtle details - embellishments (leather, wood and shell inserts, pins)

Colored havana Combi material styles

Subtle details - embellishments (pins, windsor)

Colored havana, gradients Combi material styles

Fullrim - Halfrim - Rimless Aluminium and flex hinges

Subtle details - (pattern) Combi material styles Urban designs only

21.2 EB Selection days SEPT 2021 - GrandVision21.2 EB Selection days SEPT 2021 - GrandVision21.2 EB Selection days SEPT 2021 - GrandVision21.2 EB Selection days SEPT 2021 - GrandVisionSpring summer 2022 Key trendsRetro OptimismRetro OptimismRetro OptimismRetro OptimismRetro OptimismRetro OptimismRetro OptimismRetro OptimismGoing all outGoing all outGoing all outGoing all outGoing all outGoing all outGoing all outGoing all outSensual Sci-fiSensual Sci-fiSensual Sci-fiSensual Sci-fiSensual Sci-fiSensual Sci-fiSensual Sci-fiSensual Sci-fiWhimsical natureWhimsical natureWhimsical natureWhimsical natureWhimsical natureWhimsical natureWhimsical natureTactile poetryTactile poetryTactile poetryTactile poetryTactile poetryTactile poetryTactile poetryTactile poetryTactile poetryTactile poetryAbout the brandsChallengersBrand idea and positioningDifferentiating beliefsDifferentiating beliefsTechnical cardUpsell strategyCollection structureStory & concept focusStory & concept focusCurrents ADV styles – VMCurrent secondary ADV Styles – DigitalNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogRecap Novelties & pricesC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridPackaging informationPackaging informationTechnical cardCollection structureStory & concept focusCurrent ADV Syles VMCurrent secondary ADV styles – DigitalNovelties catalogNovelties catalogNovelties catalogNovelties catalogNovelties catalogNovelties catalogRecap Novelties & pricesC/O Catalog gridC/O Catalog gridPacking informationPacking informationPacking informationAbout the brandChallengersStory & concept focusOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic adultsOptic teensOptic teensOptic teensOptic teensOptic teensOptic teensOptic teensOptic teensOptic teensSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsSun adultsTechnical cardCollection structureNew Hero ADV styleNew Hero ADV styleSun Pola – sustainable recycled plasticRecap novelties pricesPackaging informationPackaging informationPackaging informationAbout the brandChallengersChallengersTechnical cardCollection structureUpsell strategyStory & concept focusStory & concept focusNovelties focusNovelties focusNovelties focusNovelties focusNovelties focusNovelties focusNovelties focusNovelties focusNovelties focusNovelties focusNovelties focusNovelties focusNovelties focusNovelties focusNovelties focusRecap novelties, prices & must havePackaging informationC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridAbout the brandChallengersChallengersTechnical cardCollection structureCollection structureMandatory selectionMandatory selectionStory & concept focusADV stylesNovelties focusNovelties catalogNovelties catalogNovelties catalogNovelties catalogNovelties catalogNovelties catalogNovelties catalogNovelties catalogNovelties catalogNovelties catalogNovelties catalogRecap novelties & pricesC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridPackaging informationPackaging informationPackaging informationOptic kidsOptic kidsOptic kidsOptic kidsOptics JuniorsOptics JuniorsOptics JuniorsOptic TeenOptic TeenOptic TeenOptic TeenOptic TeenOptic TeenTechnical cardCollection structureADV stylesMandatory selectionMandatory selectionNovelties focusNovelties catalogNovelties catalogNovelties catalogNovelties catalogNovelties catalogNovelties catalogRecap novelties & pricesC/O catalog gridC/O catalog gridC/O catalog gridC/O catalog gridPackaging informationPackaging informationPackaging informationAbout the brandChallengersReason to existBeliefsBeliefsTechnical cardCollection structureUpsell strategy opticUpsell strategy opticStory & concept focusCurrent ADV styles – VMCurrent secondary ADV styles – DigitalCurrent secondary ADV styles – DigitalNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogRecap novelties & pricesFemaleMalePackaging informationPackaging informationTechnical cardCollection structureStory & concept focusCurrent ADV styles – VMCurrents secondary ADV styles – DigitalCurrents secondary ADV styles – DigitalNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogNovelties focus & catalogRecap novelties & pricesC/O catalog gridC/O catalog gridPackaging informationPackaging informationPackaging informationAbout the brandChallengers2021 Comms platform2021 Comms platform2021 Comms platformTechnical cardThe collection structureThe collection structureThe collection structureThe collection structureThe collection structureThe collection structureThe collection structureThe collection structureThe collection structureThe collection structureThe collection structureThe collection structureMandatory selectionMandatory selectionMandatory selectionMandatory selectionMandatory selectionMandatory selectionMandatory selectionMandatory selectionMandatory selectionMandatory selectionNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogRecap novelties & pricesRecap novelties & pricesCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridPackaging informationPackaging informationTechnical cardThe collection structureADV stylesADV stylesNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogNovelties focus & novelties catalogRecap novelties & pricesRecap novelties & pricesCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridPackaging informationSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsSun AdultsAbout the reading glassesAbout the challengersGV accessoriesTechnical card – ready readersStory & concept focusNovelties catalogNovelties catalogNovelties catalogNovelties catalogNovelties catalogCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridCatalog gridCatalog grid
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