Keep it short

You can tell the

story in under a minute.

Allow your audience to

see themselves in the story

So, it needs to be about people like them in a familiar

situation.

Connect

with your audience

on an em otional

level.

Have enoughdetail to becredible But not so much theaudience focus on the detail rather thanthe story. Consolidate thoughts and continue.

Be memorable

Be both truthful andhonest (but it doesn’t needto be something that happened toyou).

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