Managing your message using structure Tell them what you’ll tell them, tell them, and then tell them what you just told them. Simple, direct, and memorable, this Aristotelian triptych is a handy method to employ whenever you need to give a presentation, long or short, that you want people to remember.

Intro

Middle

Close

Interest, need, catchy hook, objectives

Findings, report, details, consolidated into a simple-to-understand format

Clear summary, close, and call to action