4

LVMH AT A GLANCE

THE VA LUES OF A DEEPLY COMMITTED GROUP

BEING CREATIVE AND INNOVATIVE

Creativity and innovation are part of LVMH s DNA; throughout the years,

they have been the keys to our Maisons success and the basis of their solid

reputations. These fundamental values of creativity and innovation are pursued

in tandem by our Group s Maisons as they focus on achieving the ideal balance

between continually renewing their offer while resolutely looking to the future,

always respecting their unique heritage.

DELIVERING EXCELLENCE

Within the Group, quality can never be compromised. Because the Maisons

embody everything that is most noble and accomplished in the world of

fine craftsmanship, they pay extremely close attention to detail and strive for

perfection: from products to services, it is in this quest for excellence that the

Group differentiates itself.

CULTIVATING AN ENTREPRENEURIAL SPIRIT

The Group s agile, decentralized structure fosters efficiency and responsiveness.

It encourages individuals to take initiative by giving everyone a significant level

of responsibility. The entrepreneurial spirit promoted by the Group makes risk-

taking easier and encourages perseverance. It requires a pragmatic approach

and the ability to motivate staff to achieve ambitious goals.

TAKING ACTION TO MAKE A DIFFERENCE

Every action taken by the Group and its employees reflects our commitment

to ethics, corporate social responsibility and respect for the environment. They

drive our Maisons performance and ensure their longevity. Firmly convinced

that truly desirable products can only come from sustainable businesses, we

are committed to ensuring that our products and the way they are made have

a positive impact on our entire ecosystem and the places we operate, and that

our Group is actively working to build a better future.