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9

LVMH AT A GLANCE

ART & CULTURE

Art has always inspired the creation of exceptional products, and at LVMH highly skilled craftsmanship and rare professions are a precious cultural resource. It is therefore only natural that the Group should take action to foster art and culture. Our support spans several areas, in France and further afield: helping restore historical monuments, enriching the collections of major museums, contributing to key national exhibitions and supporting contemporary artists.

LEADERSHIP & ENTREPRENEURSHIP

At LVMH, leadership drives performance. Thanks to the leadership of all our employees with vision - and the ability to instill this vision in their staff - we are able to achieve highly ambitious goals. Our decentralized organization lets us build close relationships with our customers; make fast, effective decisions; and motivate our employees for the long term by encouraging them to take an entrepreneurial approach. This approach encourages risk-taking and perseverance, and requires a practical mindset and the ability to push our employees to outdo themselves. We foster collective intelligence and run in-house innovation development programs so that our boldest employees can transform their innovative ideas into business plans.

TRADITION & EXPERTISE

LVMH and its Maisons are the heirs and custodians of a long tradition of artisanal and creative skills, some of which date back centuries. They scrupulously safeguard and develop this cultural heritage. Perpetuating these professions and their traditions is vital for LVMH s long-term future, since only very highly skilled artisans can make our beautifully crafted products. And this unique legacy, this expertise, is also what we are known and respected for worldwide.

SOCIETY & THE ENVIRONMENT

Since its inception, the Group has made

sustainable development one of its

strategic priorities. This policy provides

a powerful response to the issues of

corporate ethical responsibility in general,

as well as the role a group like LVMH

should play within French society and

internationally.

Culture, social responsibility or environment LVMH and its Maisons devote resources and skills to a range of initiatives supporting important causes.

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