THE WE GENERATION This generation is more committed and strives to adopt means of consumption that they find clean. Restaurants with more diverse, inclusive offerings (vegetarian and gluten-free), meaningful protests (against global warming), and an interest in more global versus local causes.

YOUNG PEOPLE BECOMING INCREASINGLY INVOLVED 21% of those younger than 35 volunteer at one or more associations (a 5% increase since 2010). They are committed to environmental change, solidarity and animal welfare.

SHARING Generation Z favours so-called horizontal relationships. The common thread? Working together and allowing each person to demonstrate their qualities and skills for a more efficient result. This trend towards sharing had led to a boom in barter, trade, loan and second-hand shopping in consumer habits.

60% claim that

they regularly practice waste

sorting

3/4 consider it important to keep informed of

what s happening in the world around them

47% of 18 - 24 year olds

would like to establish their own company

15