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18

FW22

CONTEXT This sporty take on streetwear has an undeniable 80s edge. Fused with a digi-sensibility and video game aesthetic, this trend appeals to the Gen Z audience who want to reflect their offbeat and

quirky personalities IRL just like their avatars URL in the metaverse.

KEY DETAILS Bright pop colour blocking on easy to wear

separates. Sporty staples like polos, baseball caps and tracksuits are cornerstones, with louder and

more individualistic accessories or statement jackets. Digital inspired prints, shapes and colours.

FASHION REFERENCES Li Ning, Lacoste, A-Cold-Wall, Y-Project

LEVEL UP - INSPIRATION