Enable Opcos to compete with non-opticians retailers such as Zara, H&M and Asos

Bring youngsters to our stores and e-commerce sites: strong traffic driver offer

Non-RX products with a single- season usage orientation

Drive and reinforce the fashion positioning of Unofficial

Follow trends and ensure time to market implementation: 80% to 100% of RR per release

Contribute to develop and/or support banner fashion legitimacy with the right offer instore

Cover Budget price point: SRP 15

Encourage ATP increase with impulse buying products

Average cost below 2 (BSP price)

STRATEGICAL OFFER HIGH FASHION

OFFER ENTRY PRICE

OFFER

Focus Capsule

Role of the Capsule within Unofficial assortment