Option 1 : Follow the global guidelines with 3 price points within Unofficial : - Premium collection BETTER2 at 100 (mask it up as 2 in 1) - Core of the collection BETTER1 at 70 - Entry price GOOD at 50 (injected material)

Option 2 : You need to create more level of upsell because you have big facings (see details in next slide): - Premium collection - Core collection at 69 - Core collection at 59 - Entry price collection at 50

To do the upsell use : Material Level of details + decoration Complexity in term of colors or construction Additional accessory (solar clip or mask)

Unofficial 21.2 Upsell strategy