ROLE WITHIN THE EXCLUSIVE BRANDS PORTFOLIO

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Seen is the tactical brand which should be played as the traffic generator in your stores.

This accessible brand is your strategic weapon to attract customers with a loss leader price offer highlighted by your mid low banner.

Seen frames should be displayed in your stores but not promoted as a brand. It is here to drive the upsell to the heart of the Exclusive Brands business: Unofficial & DbyD.

This is why, Seen DOESN T HAVE ANY ADV.

ADV STYLES

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