GROW DEVELOPED IN THE UK DURING THE 1980s, THE GROW PROCESS BENEFITS THOSE CHOOSING TO TAKE A COACHING APPROACH BY PROVIDING A UNIQUE ROUTE THROUGH A CONVERSATION, ENSURING FULL EXPLORATION OF ISSUES AND A COMMITMENT TO ACTION. GROW is an acronym for Goal - Reality - Options - Will. The model is a simple and powerful conversation framework. A useful metaphor for the GROW model is the plan you might make for an important journey.

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