O M N I C H A N N E L FM Logistic partners with Maxi Zoo. To support its rapid growth, pet shop chain Maxi Zoo (a Fressnapf Group subsidiary) has entrusted FM Logistic to supply its 263 stores in France, as well as prepare and dispatch its e-commerce orders. The 57,000m² Savigny-sur-Clairis site manages a stock of 15,000 items, and processes some 5 million orders annually, including 12 million made by end customers. We hope this new national logistics platform will help us to become more efficient and make faster deliveries to our stores and our direct customers, said Maxi Zoo France CEO Jan Wejbrandt in November 2021. Since December 2021, FM Logistic has also been handling online orders for Maxi Zoo s German and Polish customers. The total volume of orders is expected to rise to 3 million in 2022. A new 35,000m² warehouse soon to be opened close to the German border at Głogów in Poland will be dedicated to this contract. Until this building is complete, Maxi Zoo products will continue to be stored at the FM Logistic Będzin site.

Omnichannel powers ahead MORE ABOUT ITWhat actually is omnichannel? This business model

combines multiple sales channels: multi-brand

superstore retailing, brand- owned physical stores

and online sales, whether direct or via platforms. Since this model puts

customer experience first, the logistics involved must

be simultaneously flawless and fast. This is a major challenge, since online

retail sales are expected to grow by 50% between

2021 and 2025, according to market and consumer data

specialist Statista.

FRANCE / PONTAULT, Maxi Zoo is one of the brands supplied by FM Logistic

Annual report 22 FM Logistic 2021/22