By 2050, oceans could contain more plastic than fish by weight. SUEZ, Terracycle and P&G joined forces to create the first shampoo bottle made of beach plastics.
A unique supply chain involved the support of thousands of volunteers and hundreds of NGOs collecting plastic waste found on beaches.
In partnership with TerraCycle, SUEZ provided Head&Shoulders with quality recycled polymers for its limited edition (about 150,000 bottles) distributed exclusively by Carrefour.
500 million P&G bottles will be produced from recycled plastic by 2050
170,000 tonnes of high-quality recycled polymers already produced by SUEZ
creating the first recyclable shampoo bottle made from plastic collected on beaches
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