brand identity and social media

The way that companies operate in the current business context has changed dramatically, even in the last decade. How you market your brand, your digital and social media presence, and what people say about you have such an enormous impact on businesses that you cannot afford to neglect these considerations.

Being a brand that employees can be proud of, that they want to work for and promote outside of work too, are all important considerations in employee engagement too.

As an example, L Oréal have encouraged employees to use Twitter and Instagram (#LifeatLoreal) to keep in contact across

offices and also, essentially, to present a vision to the

outside world of what it s like to work at

L Oréal.