Here are four ways that social media can improve employee engagement...

Sharing information - Social media lets people to discuss topics, ideas, and issues that are affecting the organization via a platform (i.e. intranet). It can be a useful tool to generate ideas. Discussion forums tend to be an effective way for employees to solve problems together.

Create a community - Create a virtual community to allow employees to talk to one another; this can be especially effective for a multi-site business. Employees can share skills, ideas, previous experience that may be useful for others.

Provide the opportunity for two-way dialogue. Through the use of blogs, webcasts, and discussion forums you have the opportunity to really engage in conversation with your employees. Get your leaders to start blogging it s a great tool to bring the management team closer to your people.

Bring the organization journey to life - Videos and podcasts are a great way to engage with your employees; let them comment or even post their own video clip.

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Source: Greg Ward, How Social Media Can Leverage Employee Engagement

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