marketing mix or the 4 P s of marketing BUSINESSES HAVE TO MAKE CHOICES ABOUT HOW TO MARKET THEIR PRODUCTS IN ORDER TO BE ABLE TO SELL THEM SUCCESSFULLY. THE MARKETING MIX, ALSO KNOWN AS THE 4 P S OF MARKETING, IS ONE OF THE BEST KNOWN WAYS OF MAKING THOSE CHOICES. A SUCCESSFUL MARKETING MIX MUST HAVE FOUR ELEMENTS DEFINED TO REACH THE TARGET MARKET SUCCESSFULLY. The role of the marketer is to carefully examine customers needs and wants, then design a product or service that satisfies those needs, offer it at a fair price, make it available through various channels of distribution and create promotions or communications to establish interest.

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