RACE PLANNING IS A SYSTEM DEVELOPED BY SMART INSIGHTS DR. DAVE CHAFFEY TO HELP DEVELOP DIGITAL MARKETING PLANS TO FOCUS ON SALES GROWTH. It helps businesses to structure, manage, and improve results by defining priorities.

The RACE planning framework consists of five stages: PLAN, REACH, ACT, CONVERT, ENGAGE.

R.A.C.E for success

Click on each of the five stages to find out more.