Creating emotion is one of the best tactics to drive a viral hit. Take a look at these videos that have all achieved viralilty online:

USING CUTE ANIMALS It may seem obvious but images of cats, dogs, and sloths really do drive engagement.

TAPPING INTO NOSTALGIA Let people reminisce and tap into their childhood memories to spark emotion.

MAKE IT FUNNY Humor elicits an emotional response and so encourages sharing.

MAKE IT TOPICAL Recent events and hot topics already have huge amounts of emotion surrounding them, so make the most of it.

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