the power of search THE HIGHER YOUR SEARCH RANKINGS, THE MORE PEOPLE WHO FIND YOUR WEBSITE. Today, search is the gateway to just about everything we do online. If we re hungry, we turn to a search engine to locate the best restaurants and read reviews. If we re looking for a product or service, we research it on the web. With the explosion in the number of mobile devices, we re also no longer restricted to where we can search and when.

Search engines such as Google, Bing, and Yahoo are programs that search through billions of documents for specified keywords. A search engine s goal is to then return the most relevant list of results possible to help the searcher locate what they are looking for. Based on the searcher s query, the results page can include links to websites, local business listings, items for sale, news, video, images, and more.