The different types of digital marketing:

digital marketing fundamentals UNLIKE TRADITIONAL OFFLINE MARKETING (MAGAZINES, NEWSPAPERS, BILLBOARDS, AND POSTERS), CONSUMERS ARE NOW SEARCHING ONLINE AND CAN QUICKLY ACCESS INFORMATION WHENEVER, WHEREVER, AND HOWEVER THEY WANT TO. So for businesses, it s no good having a fantastic website if customers can t find it. This is where digital marketing can help, as it allows businesses to be present at the right moment and in the right place to capture their customers.

Search Engine Optimization

(SEO)

Pay Per Click

advertising (PPC)