measuring the performance of digital marketing ANALYTICS OR WEB ANALYTICS TOOLS ENABLE THE ANALYSIS OF DATA GENERATED BY PEOPLE S ACTIVITY ON WEBSITES OR MOBILE APPS FOR THE PURPOSE OF DISCOVERING WAYS TO IMPROVE WEBSITES AND MARKETING CAMPAIGNS. Research shows that 90% of business managers believe analytics have the ability to improve sales and another 62% report they believe analytics can increase sales by more than 20%.

Measuring the performance of your online efforts using website analytics is key to refining the customer experience.

Click here to get started with Google Analytics.

Talk to your marketing department to see what analytics they use to track website performance.

Read It Try It