ALL THREE ELEMENTS OWNED, EARNED, AND PAID ARE IMPORTANT TO A DIGITAL STRATEGY. IT S UP TO YOU TO EVALUATE THESE THREE THEMES AND DECIDE WHERE TO ALLOCATE YOUR RESOURCES TO MAKE THE MOST SENSE FOR YOUR BRAND. Owned media sites are an extension of your brand and create additional avenues for people to interact with your brand. When it comes to owned media, as long as you can keep up with the maintenance, the more the merrier.

Earned media is the equivalent of online word of mouth and is the vehicle that drives traffic, engagement, and sentiment around a brand. While there are different ways a brand can garner earned media, good SEO and content strategies are the most controlled and effective.

Paid media is a great way to promote content in order to generate more earned media and can also be used to drive traffic directly to your owned media properties.

owned, earned, and paid