pay per click PAY PER CLICK (PPC) IS ABOUT POSITIONING YOUR BUSINESS IN THE RIGHT PLACE AND AT THE RIGHT TIME. IT S THE MODEL THAT MOST PLATFORMS AND CHANNELS USE WHEN ALLOWING BUSINESSES TO ADVERTISE ON THEIR WEBSITES. WHETHER IT S ON A SEARCH ENGINE OR A SOCIAL CHANNEL, THE ADVERTISER PAYS EVERY TIME A USER CLICKS ON A SPONSORED LINK OR AD. The business benefit of utilizing PPC is the ability to connect with customers when it matters it s a sophisticated targeting system that helps businesses advertise to the right people, in the right place, at the right time.

Click here to see how a small bakery grew their business by using Google PPC. WatchIt

Click here for six further benefits of PPC.