CRM CRM STANDS FOR CUSTOMER RELATIONSHIP MANAGEMENT. IN ORGANIZATIONS, IT IS THE DATABASE SOFTWARE IN WHICH MARKETING AND SALES TEAMS CAPTURE AND ANALYZE ALL OF THE INFORMATION THEY CAN ABOUT POTENTIAL AND EXISTING CUSTOMERS, THEIR NEEDS AND PURCHASING TRENDS. Imagine you went to meet a prospective customer and you filled your notebook with notes of your meeting. The type of information you might note down is name, address, phone number, what they re interested in, how they like to be contacted. A CRM system is a place to store all of that information and more, so that you can manage your sales and marketing efforts and tailor them to what your customers might want.

SOME OF THE WAYS THAT CRM DATA CAN BE GENERATED IN BUSINESSES ARE:

Click here for a basic guide to the functions of CRM systems. Read

It Phone calls Sign-ups from website

Requests for call back Requests for catalogue