Proudhon used to say that the accoun- tant is the true economist whose title was stolen by a faction of so-called men

of letters . Maybe this is a bit excessive, but he was right about one thing it is only by replacing traditional financial

accounting with a new kind of environ- mental accounting that we can achieve a new environmentally friendly economy. LVMH has started along this journey in one of its units with the CARE model. I m excited to see the fruit of this im- portant and brave initiative.

On September 3rd, 2019, the Chair of Environmental Accounting, set up in partnership with AgroParisTech and supported by LVMH, was officially launched at UNESCO s

headquarters in Paris.

A N E W WAY O F C O U N T I N G

JACQUES RICHARD

PROFESSOR EMERITUS AT PARIS DAUPHINE UNIVERSITY AND CHARTERED ACCOUNTANT, FORMER MEMBER OF

THE FRENCH ACCOUNTING STANDARDS AUTHORITY (ANC)