LVMH
2 0 1 9 E n v i r o n m e n t a l R e s p o n s i b i l i t y R e p o r t
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Guerlain recognizes employee commitment to the environment
In June 2019, Elvira Di Stephano, Regional Training Manager Middle East, won the fi rst Best Committed Trainer Award for organizing a day-long event on protecting bees
in partnership with a local beekeeper. Massaniello Bogaert,
Training Manager Benelux, received a second award for his
handbook about La Guerlinade and raw materials that need
protecting, which he devised for the children of Guerlain s
sales assistants.
With its platform Patou Way, the Maison Patou invites consumers behind the scenes to discover how its products are manufactured.
Patou is innovating by making selected environmental information about materials and suppliers available via a QR code on each product. Consumers scan the code to open
the product page on the website, where they can learn about
the product s entire life cycle, from the original drawing made
by Guillaume Henry, Artistic Director of the Maison, to an
interview with the craftsperson who helped manufacture it.
Bee Respect, how transparency enhances the customer experience
In April 2019, Guerlain made Bee Respect public so anyone is now able to consult this digital platform to learn more about the Maison s products, including
information about its raw materials, suppliers,
manufacturing sites and the carbon footprint of
transportation through to the point of sale. Originally, Bee
Respect was designed as an in-house tool to encourage
collaborative ecodesign. The platform helped employees
better understand product lifecycles and inspired the
teams to follow good examples set by their colleagues.
Guerlain is the fi rst perfume and cosmetics Maison make
such information public, and in having done so it continues
to enhance the customer experience by allowing them to
see its products in a new light.