LVMH

2 0 1 9 E n v i r o n m e n t a l R e s p o n s i b i l i t y R e p o r t

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Guerlain recognizes employee commitment to the environment

In June 2019, Elvira Di Stephano, Regional Training Manager Middle East, won the fi rst Best Committed Trainer Award for organizing a day-long event on protecting bees

in partnership with a local beekeeper. Massaniello Bogaert,

Training Manager Benelux, received a second award for his

handbook about La Guerlinade and raw materials that need

protecting, which he devised for the children of Guerlain s

sales assistants.

With its platform Patou Way, the Maison Patou invites consumers behind the scenes to discover how its products are manufactured.

Patou is innovating by making selected environmental information about materials and suppliers available via a QR code on each product. Consumers scan the code to open

the product page on the website, where they can learn about

the product s entire life cycle, from the original drawing made

by Guillaume Henry, Artistic Director of the Maison, to an

interview with the craftsperson who helped manufacture it.

Bee Respect, how transparency enhances the customer experience

In April 2019, Guerlain made Bee Respect public so anyone is now able to consult this digital platform to learn more about the Maison s products, including

information about its raw materials, suppliers,

manufacturing sites and the carbon footprint of

transportation through to the point of sale. Originally, Bee

Respect was designed as an in-house tool to encourage

collaborative ecodesign. The platform helped employees

better understand product lifecycles and inspired the

teams to follow good examples set by their colleagues.

Guerlain is the fi rst perfume and cosmetics Maison make

such information public, and in having done so it continues

to enhance the customer experience by allowing them to

see its products in a new light.