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Technology for Life, Food and Environmental Sciences) and
the ParisTech Foundation (see p. 60). The Group has also
set up a partnership with the Solar Impulse Foundation to
develop clean technology together (see p. 39).
TAKING ACTION THROUGH CORPORATE SPONSORSHIP
Several LVMH Maisons position their efforts to protect bees
at the heart of their environmental commitment (see p. 32). These insects are threatened with extinction, yet they have
a key role to play in preserving biodiversity, which is why
they hold a special place in the Group s charitable initiatives.
This is especially true at Guerlain, which adopted the bee as
its symbol in 1853. The Maison has been working with and supporting the Brittany Black Bee Conservatory (ACANB) of Ushant island for a number of years. Since 2015, it has also
been helping the French Observatory of Apidology to achieve its goal of training 30,000 new beekeepers in Europe, and creating 10 million new bee colonies by 2025.
During the third edition of the Bee University held at UNESCO headquarters in Paris, Guerlain presented its program to
identify solutions and best practice to protect and preserve
bees, as part of the organization s Man and Biosphere (MAB) conference (see p. 31). In 2018, Guerlain also launched the Bee School, which enables hundreds of employees to go into
schools to raise awareness among children of issues relating
to biodiversity, bees and the climate.
DRIVING SUSTAINABLE INNOVATION
LVMH firmly believes in the power of ecosystems. Given the Group s position as a leader in the industry, it is keen to encour-
age entrepreneurial spirit to stimulate innovation in its quest
for environmental excellence. Its efforts are structured by two
complementary wide-scale programs: DARE (Disrupt, Act,
Risk to be an Entrepreneur), an initiative designed to enhance
entrepreneurial skills and open innovation among employees,
and la Maison des Startups, the Group s startup incubator in
Station F.
DARE gives LVMH employees the opportunity to express their vision of innovation in areas of strategic importance to
the Group and transform it into a tangible project. The online Cycl Up platform combines circularity with creativity by selling
unused surplus stock of material and leather. The Gold in the
Seeds project reuses waste from the wine-making process to provide Perfumes & Cosmetics Maisons with high quality
raw materials.
The Group supports innovation through the acceleration
program run by la Maison des Startups, which each year takes
on several dozen international startups. In 2019, the third
intake of enterprises included three startups that stood out
in terms of their environmental responsibility: Reflaunt offers brands second-hand solutions, Beautigloo designs an envi- ronmentally friendly refrigerated cosmetics box and Bluedigo
sells fully eco-responsible office furniture and supplies.
Each year, the Group also presents the LVMH Innovation Award at the Viva Tech event to the most promising startup. Terranovis, one of the 30 startups selected as 2019 finalists, specializes in geo-information services to better manage soils
and land.
Furthermore, the Maison/o incubator (see p. 48), which was born from a partnership between LVMH and Central Saint
Martins, intends to harness design as a driver of responsible
and sustainable innovation. The incubator has deployed two
initiatives Green Trails (see p. 46) and the Symposiums, which question the way in which design can become a power-
ful agent of sustainable innovation.