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LVMH

2 0 1 9 E n v i r o n m e n t a l R e s p o n s i b i l i t y R e p o r t

72

Technology for Life, Food and Environmental Sciences) and

the ParisTech Foundation (see p. 60). The Group has also

set up a partnership with the Solar Impulse Foundation to

develop clean technology together (see p. 39).

TAKING ACTION THROUGH CORPORATE SPONSORSHIP

Several LVMH Maisons position their efforts to protect bees

at the heart of their environmental commitment (see p. 32). These insects are threatened with extinction, yet they have

a key role to play in preserving biodiversity, which is why

they hold a special place in the Group s charitable initiatives.

This is especially true at Guerlain, which adopted the bee as

its symbol in 1853. The Maison has been working with and supporting the Brittany Black Bee Conservatory (ACANB) of Ushant island for a number of years. Since 2015, it has also

been helping the French Observatory of Apidology to achieve its goal of training 30,000 new beekeepers in Europe, and creating 10 million new bee colonies by 2025.

During the third edition of the Bee University held at UNESCO headquarters in Paris, Guerlain presented its program to

identify solutions and best practice to protect and preserve

bees, as part of the organization s Man and Biosphere (MAB) conference (see p. 31). In 2018, Guerlain also launched the Bee School, which enables hundreds of employees to go into

schools to raise awareness among children of issues relating

to biodiversity, bees and the climate.

DRIVING SUSTAINABLE INNOVATION

LVMH firmly believes in the power of ecosystems. Given the Group s position as a leader in the industry, it is keen to encour-

age entrepreneurial spirit to stimulate innovation in its quest

for environmental excellence. Its efforts are structured by two

complementary wide-scale programs: DARE (Disrupt, Act,

Risk to be an Entrepreneur), an initiative designed to enhance

entrepreneurial skills and open innovation among employees,

and la Maison des Startups, the Group s startup incubator in

Station F.

DARE gives LVMH employees the opportunity to express their vision of innovation in areas of strategic importance to

the Group and transform it into a tangible project. The online Cycl Up platform combines circularity with creativity by selling

unused surplus stock of material and leather. The Gold in the

Seeds project reuses waste from the wine-making process to provide Perfumes & Cosmetics Maisons with high quality

raw materials.

The Group supports innovation through the acceleration

program run by la Maison des Startups, which each year takes

on several dozen international startups. In 2019, the third

intake of enterprises included three startups that stood out

in terms of their environmental responsibility: Reflaunt offers brands second-hand solutions, Beautigloo designs an envi- ronmentally friendly refrigerated cosmetics box and Bluedigo

sells fully eco-responsible office furniture and supplies.

Each year, the Group also presents the LVMH Innovation Award at the Viva Tech event to the most promising startup. Terranovis, one of the 30 startups selected as 2019 finalists, specializes in geo-information services to better manage soils

and land.

Furthermore, the Maison/o incubator (see p. 48), which was born from a partnership between LVMH and Central Saint

Martins, intends to harness design as a driver of responsible

and sustainable innovation. The incubator has deployed two

initiatives Green Trails (see p. 46) and the Symposiums, which question the way in which design can become a power-

ful agent of sustainable innovation.

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