LVMH

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specialist savoir-faire, to innovate. This message was clearly

reflected at the 2019 Festival of Fashion and Photography held in Hyères, southern France, which focused on the

themes of transmission and environmental responsibility.

To achieve this aim, LVMH rolled out an in-house open

innovation program known as DARE, and also encouraged partners to design sustainably. For example, La Maison des

Startups LVMH supports innovative companies, including

some whose projects revolve around the environment and sustainable development.

The Maisons also apply their creativity to develop specific after-sales services to enhance the use-value of their

products. Many offer repair services either in their own

workshops (for example at Louis Vuitton) or through

partners. Others, such as Parfums Christian Dior, develop rechargeable containers for their perfumes and cosmetics.

Also, since 2016, Guerlain customers in France can refill their bottles over and over again at its perfume stores.

KATARZYNA WISNIEWSKA, CSR DIRECTOR

EUROPE, MIDDLE EAST AT SEPHORA

In January 2020, Sephora installed a new ecodesigned, recyclable endcap in all its stores in France. Life cycle analysis enabled Sephora to make key improvements to the endcap, for example by replacing the magnetic photos with paper photos in PET sleeves. The endcaps used to be impossible to recycle, but now they are recyclable and have a lower environmental footprint.

6 criteria to measure the IFE

2 internal standards to forbid or restrict the presence of certain substances in products or their use by suppliers

450 eco-responsible materials in the online Matières à Penser list