LVMH
2 0 1 9 E n v i r o n m e n t a l R e s p o n s i b i l i t y R e p o r t
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SUSTAINABLE SOURCING CHANNELS
The Group and the Perfumes & Cosmetics business group
in particular take care to comply with the regulations
required under the Nagoya Protocol and the Convention on
International Trade in Endangered Species of Wild Fauna and
Flora (CITES), as do their main ingredient suppliers, such as
Firmenich and Givaudan, with which they implement sustain-
able development programs. For example, Bvlgari Parfums
has set up a tripartite project with Firmenich and Jasmine Concrete to develop expertise among Indian farmers who
grow and harvest jasmine. Furthermore, in 2018, the Group reached the target it had set for 2020 to purchase over 70% of its oil and palm oil derivatives from sources certified by the Roundtable on Sustainable Palm Oil. In 2019, over 86% of this raw material came from certified sources.
PROMOTING ETHNO-BOTANY FOR LOCAL PLANT SPECIES
For many years now, the Group has been focusing on sourc-
ing ingredients. It set up an Ethno-botanical Innovation
Department, which works with manufacturers, research- ers, environmental organizations and a design office. It is responsible for identifying plant species that can be used
in cosmetics, helping protect them and stimulating the
economy in the regions in which they are grown. In this way,
Guerlain is able to combine its efforts to protect biodiversity
and safeguard its creations and savoir-faire by supporting a
number of sustainable sourcing channels. The Dior Gardens set the benchmark by growing flowers without the use of fertilizers and pesticides. In 2019, the Maison Fresh deployed
a sustainable sourcing channel to produce its Super Lotus
cream. The lotus flowers used are traced, which enables the Maison to ensure they come from a sustainable source.
Perfumes & Cosmetics striving to regenerate plant species
Perfumes & Cosmetics Maisons depend on biodiversity, which is why they are committed to protecting and regenerating it by working collectively to develop sourcing channels that respect local farming and communities.
Nature at the heart of Guerlain s raison d être
In November 2019, Guerlain formally set out its purpose In the name of
Beauty placing issues related to biodiversity, which represent both a
source of inspiration and a need for vigilance, at the heart of the Maison s
strategy and approach to management. Formally setting out the purpose
represents the culmination of 12 years of Guerlain s commitment to
sustainable development, encapsulating the meaning of its action, the
framework in which the Maison positions its projects as well as the way in
which it acts for public good and works toward a better future.