LVMH
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HELPING TO IMPROVE THE RELATIONSHIP BETWEEN PEOPLE AND NATURE
Man and the Biosphere (MAB) is the UNESCO intergovern- mental scientific program to which LVMH became a partner in 2019. One of UNESCO s most iconic programs, MAB was established in 1971 to facilitate international cooperation to achieve a number of objectives including protecting biodiver- sity and promoting innovative, interdisciplinary approaches
to economic development that are socially and culturally
appropriate and environmentally sustainable.
The program is implemented through a vast network, with
701 biosphere reserves in 124 countries around the world, used as learning places to test new approaches. LVMH and its
Maisons harness this network and UNESCO s scientific exper- tise to develop sustainable sourcing channels that benefit the local communities and economies involved.
The partnership also seeks to come up with innovative
solutions to encourage the sustainable development of
natural resources and the identification of new markets built around quality and traceability. In addition, LVMH will take
part in scientific research projects supported by the MAB program, in particular by making its infrastructure available
to deploy pilot sites in conservation and long-term responsi-
ble management of biodiversity.
RAMPING UP EFFORTS TO PROTECT BIODIVERSITY
LVMH announced it was providing aid to help fight the
wildfires in the Amazon, by both donating 5 million to the emergency aid package pledged by the French government
and investing a further 5 million in the MAB program to protect the South American rainforest in collaboration with UNESCO s local partners. Alongside the MAB program, the Group will communicate on its action to support biodiversity
at the International Union for Conservation of Nature (IUCN)
World Conservation Congress. It has also helped to raise
awareness across society by joining the Act4Nature initiative.
In addition, the LVMH Maisons are working to protect
biodiversity, through scientific sponsorship action. For
example, Glenmorangie supports the efforts of the Marine
Conservation Society to reintroduce oysters in the Dornoch Firth in Scotland, while Hennessy funds research into
diseases affecting wood and vines. Other Maisons support
prominent organizations and operations in a variety of areas,
including safeguarding water resources (Hublot with Charity:
Water and TAG Heuer with the NGO Wasser Für Wasser), combating pollution in rivers and oceans (Belvedere with
the town of Zyrardów in Poland and Kenzo with Blue Marine
Foundation), encouraging sustainable development for
forests (Champagne Maisons with the French National
Forests Office) and protecting threatened species (Loewe with Knot On My Planet and Hublot with the Black Jaguar White Tiger Foundation). Louis Vuitton, Guerlain and
Chaumet have all chosen to support efforts to protect bees.
Supporting fundamental and applied research lies at the heart of LVMH s strategy to protect biodiversity. In 2019, the Group bolstered its commitment by signing a major partnership with UNESCO.
PA R T I C I PAT I N G I N M A J O R I N T E R N AT I O N A L P R O G R A M S