LVMH

2 0 1 9 E n v i r o n m e n t a l R e s p o n s i b i l i t y R e p o r t

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TOWARD ENVIRONMENTAL LABELING

LVMH products offer creativity, craftsmanship, high quality

standards, and environmental and social responsibility. The

Group is fully committed to delivering this level of excellence.

That is why sharing information about the environmental

performance of its products with its customers rapidly stood

out as an important thing to do. LVMH has spearheaded these

efforts in the luxury industry.

As far back as 2011, the Group was actively contributing to work on environmental labeling in France as part of the

Grenelle de l environnement round table on public sustain-

able development policy, and also started contributing to EU

discussions on the subject in 2013.

LVMH helped develop new labeling standards for textiles,

rinse-off cosmetics, alcoholic beverages and jewelry. For example, as early as 2012, Sephora shared standardized

environmental information about its range of shower gels

on its website as part of trials conducted in France.

Following on from its preparatory work LVMH got involved

in the revived efforts on environmental labeling in 2020,

through discussions on French and EU draft regulations for

the circular economy.

Each Maison is already fine tuning the way consumers will access environmental product information, like Dior Couture and its responsible denim. In 2019, for the second year running,

Louis Vuitton took part in the Go for Good responsible fashion

initiative launched by Galeries Lafayette to highlight the envi-

ronmental, social and community commitments of its brands.

Maison Patou is innovating with Patou Way, a platform that

enables it to share environmental information about materials

and suppliers with consumers on its website and on the prod-

uct using a QR code. As part of its Clean initiative, Sephora highlights products that have specifically removed certain ingredients in its stores and on its website.

COMMUNICATING AND SHARING OUR ENVIRONMENTAL COMMITMENTS

If we take CEO of Maison Krug Maggie Henriquez s definition of luxury as a kind of light that shines the way for others , then as the world s leading producer of luxury goods, we

have a duty to share and inform people, particularly about

progress in sustainability.

This drive for transparency was made tangible through a

series of timed and measurable targets in the LIFE 2016-

2020 program. Every year, the public can consult the

program s progress report which is also published in specific communications. As such, LVMH organized two external communication events in 2019 primarily so it could share the

LIFE program s progress with the media and announce new

partnerships, notably with Bertrand Piccard s Solar Impulse

Foundation and UNESCO s Man and the Biosphere program.

The Group also voices and shares its convictions at large

national and international events like the UN climate and

biodiversity summits, European Sustainable Development Week, World Environment Day and themed events like the luxury packaging trade show.

Customer demand for transparency concerns a wide range of issues. They want details about a product s traceability, origins, and environmental and social characteristics. They also expect information about sustainability commitments and, in 2019, the Group shared its policy with civil society on several occasions.

I N F O R M I N G C U S T O M E R S A B O U T T H E E N V I R O N M E N T ,

A P R E R E Q U I S I T E F O R T R A N S PA R E N C Y