LVMH
2 0 1 9 E n v i r o n m e n t a l R e s p o n s i b i l i t y R e p o r t
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TOWARD ENVIRONMENTAL LABELING
LVMH products offer creativity, craftsmanship, high quality
standards, and environmental and social responsibility. The
Group is fully committed to delivering this level of excellence.
That is why sharing information about the environmental
performance of its products with its customers rapidly stood
out as an important thing to do. LVMH has spearheaded these
efforts in the luxury industry.
As far back as 2011, the Group was actively contributing to work on environmental labeling in France as part of the
Grenelle de l environnement round table on public sustain-
able development policy, and also started contributing to EU
discussions on the subject in 2013.
LVMH helped develop new labeling standards for textiles,
rinse-off cosmetics, alcoholic beverages and jewelry. For example, as early as 2012, Sephora shared standardized
environmental information about its range of shower gels
on its website as part of trials conducted in France.
Following on from its preparatory work LVMH got involved
in the revived efforts on environmental labeling in 2020,
through discussions on French and EU draft regulations for
the circular economy.
Each Maison is already fine tuning the way consumers will access environmental product information, like Dior Couture and its responsible denim. In 2019, for the second year running,
Louis Vuitton took part in the Go for Good responsible fashion
initiative launched by Galeries Lafayette to highlight the envi-
ronmental, social and community commitments of its brands.
Maison Patou is innovating with Patou Way, a platform that
enables it to share environmental information about materials
and suppliers with consumers on its website and on the prod-
uct using a QR code. As part of its Clean initiative, Sephora highlights products that have specifically removed certain ingredients in its stores and on its website.
COMMUNICATING AND SHARING OUR ENVIRONMENTAL COMMITMENTS
If we take CEO of Maison Krug Maggie Henriquez s definition of luxury as a kind of light that shines the way for others , then as the world s leading producer of luxury goods, we
have a duty to share and inform people, particularly about
progress in sustainability.
This drive for transparency was made tangible through a
series of timed and measurable targets in the LIFE 2016-
2020 program. Every year, the public can consult the
program s progress report which is also published in specific communications. As such, LVMH organized two external communication events in 2019 primarily so it could share the
LIFE program s progress with the media and announce new
partnerships, notably with Bertrand Piccard s Solar Impulse
Foundation and UNESCO s Man and the Biosphere program.
The Group also voices and shares its convictions at large
national and international events like the UN climate and
biodiversity summits, European Sustainable Development Week, World Environment Day and themed events like the luxury packaging trade show.
Customer demand for transparency concerns a wide range of issues. They want details about a product s traceability, origins, and environmental and social characteristics. They also expect information about sustainability commitments and, in 2019, the Group shared its policy with civil society on several occasions.
I N F O R M I N G C U S T O M E R S A B O U T T H E E N V I R O N M E N T ,
A P R E R E Q U I S I T E F O R T R A N S PA R E N C Y