LVMH

2 0 1 9 E n v i r o n m e n t a l R e s p o n s i b i l i t y R e p o r t

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Loewe launched Eye/Loewe/Nature, its first ecodesigned menswear collection

Eye/Loewe/Nature was the flagship project of 2019. Each item in the collection was rated against a list of predefined criteria to assess the environmental performance

of the raw materials and suppliers. The Maison trained its

teams and encouraged them to work together. It will now use

this experience to apply ecodesign across the board.

The quest for sustainability reflected by the LVMH Prize for Young Fashion Designers

The seventh edition of the LVMH Prize focused on an innovative vision of fashion and rewarded research into new materials, the use of bio-textiles and recycled fibers, a

focus on new artisanal techniques, and a drive for sustainable,

local manufacturing. One of the finalists, textiles designer

Piero d Angelo, researches the influence of biotechnology on

the future of fashion.

Promoting sustainable denim by enabling Maisons to share information and best practice

LVMH set up an in-house working group to explore the issue of denim production in 2019. The goal is to promote sustainable denim and at the same time enable

the Maisons to share information and best practice.

Dior completely overhauled its denim production line for

its 2020 Menswear collection, in particular choosing to use

recycled cotton fibers and apply digital technologies. The

result is an eco-friendly fabric that can be manufactured

using significantly less water, energy and chemical

substances than traditional denim.

Dior Couture informs consumers that its responsible denim

is made from sustainable cotton using less water and less

energy.