LVMH

R a p p o r t d e r e s p o n s a b i l i t é e n v i r o n n e m e n t a l e 2 0 1 9

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Guerlain and UNESCO have launched a five year partnership to train new beekeepers in UNESCO s

global biosphere reserves. Announced

on October 17th, 2019, this collaboration

forms part of the partnership signed in

May 2019 between LVMH and UNESCO

to work together on the Man and the

Biosphere program.

Fostering high quality and profitable beekeeping

The critical role bees play in

pollination is fundamental to food

security for the planet, which is why

it is essential to protect the species.

Guerlain decided to partner with

UNESCO to build on its long-standing

commitment to biodiversity. Through

the MAB program, the partnership will focus on four areas: training

beekeepers in UNESCO biosphere

reserves; setting up beekeeping

operations with around 50 hives

each; providing technical support

and monitoring to ensure sustainable

development and a stable business

model; and measuring the beneficial impact of pollination on local

ecosystems.

To achieve these aims and debut the

collaboration, UNESCO set up four

pilot biosphere reserves within its

global network. At the end of the five year project, 88 beekeepers will have been trained in 44 UNESCO biosphere reserves.

Guerlain joins forces with UNESCO to protect bees

88 beekeepers trained over five years through the partnership between Guerlain and UNESCO

10 m donated by LVMH to protect the Amazon

701 biosphere reserves in the UNESCO global network

5 year partnership with UNESCO