LVMH
R a p p o r t d e r e s p o n s a b i l i t é e n v i r o n n e m e n t a l e 2 0 1 9
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Guerlain and UNESCO have launched a five year partnership to train new beekeepers in UNESCO s
global biosphere reserves. Announced
on October 17th, 2019, this collaboration
forms part of the partnership signed in
May 2019 between LVMH and UNESCO
to work together on the Man and the
Biosphere program.
Fostering high quality and profitable beekeeping
The critical role bees play in
pollination is fundamental to food
security for the planet, which is why
it is essential to protect the species.
Guerlain decided to partner with
UNESCO to build on its long-standing
commitment to biodiversity. Through
the MAB program, the partnership will focus on four areas: training
beekeepers in UNESCO biosphere
reserves; setting up beekeeping
operations with around 50 hives
each; providing technical support
and monitoring to ensure sustainable
development and a stable business
model; and measuring the beneficial impact of pollination on local
ecosystems.
To achieve these aims and debut the
collaboration, UNESCO set up four
pilot biosphere reserves within its
global network. At the end of the five year project, 88 beekeepers will have been trained in 44 UNESCO biosphere reserves.
Guerlain joins forces with UNESCO to protect bees
88 beekeepers trained over five years through the partnership between Guerlain and UNESCO
10 m donated by LVMH to protect the Amazon
701 biosphere reserves in the UNESCO global network
5 year partnership with UNESCO