Daring augmented hospitality

The world is changing before our eyes

and along arises a wealth of opportunities.

Today, a hotel is about more than just

a stay: it s about new services, new ways

to offer personalized experiences and

unique emotions, with always the

exceptional standards of hospitality

that guests have come to expect from

AccorHotels. In short, our guests are

looking for augmented hospitality.

This is a far-reaching disruption for

our industry. It is a sea-change in

the relationship between hoteliers

and customers, one that creates

new demands, desires and needs

AccorHotels has been among the first

to embrace this revolution by placing

the customer at the very heart of

everything it does.

To that end, we have started making

our hotels even more customer-centric

and focused on the guest experience.

We have invested in businesses and

brands that can bring innovative extra

services to the Group and to our guests.

We are bringing our new partners,

their visions and skills into the AccorHotels

universe to create exciting synergies

with our core business, in the aim

of being the world s hospitality leader.

HOTELS ARE MORE THAN EVER AT

THE HEART OF EVERYTHING WE DO.

Our role is to provide hospitality

expertise to all segments of the market,

from luxury to economy, Raffles to hotelF1.

In this respect, the reinforcement of our

distinctive portfolio with the purchase

of FRHI and the launch of new brand

JO&JOE for instance, testifies to our

continuing commitment.

The hotel will be a place to make your life easier and to best enjoy your time

Simultaneously, our acquisitions in the

lifestyle, luxury, private rentals, dining

& event and premium concierge-service

sectors, reflect our desire to expand the

AccorHotels ecosystem of services.

Because our conviction is that private

rentals are an opportunity and a natural

extension of our core skills, we invested

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