Social media A social media-based marketing community harnessing the world s largest professional social network as one of the most important resources. Special offers and real time campaigns on LinkedIn and Pinterest boost visibility on social media. Ongoing buzz on various social media is generated by AccorHotels teams to increase the hotels visibility on the web.

B2C social networks Experts creating interactions with our guests where they are: on social networks. Making the most of AccorHotels on social media: all brands, worldwide localized presence, more than 4,200 networks managed.

THE SOCIAL DESK

A tool kit to help hotels enhance their presence and awareness on social media. With more than 640,000 monthly check ins on Facebook, our Hotels Facebook pages showcase our network now more than ever.

Access:

www.ahsocialdesk.com accorhotelsocial / accorHotelSD15 For any question please contact: socialdesk@accor.com

B2C partner websites Business advantages through the B2C partners websites such as TripAdvisor

The TripAdvisor Business Advantage solution allows the hotel to be highlighted on a partner website in order to reach new customers, and raise awareness of AccorHotels properties and brands and hence our direct market share.

Ben Van Nieuwstadt, AccorHotels Director e-Distribution Benelux

Business, Customer & Digital BOOST HOTELS VISIBILITY

2,050 users of social media among the group

24,588,400 fans on all our networks

Source: TripAdvisor Q1 2017

390 million unique monthly visitors

55 points of sale

49 markets Worldwide

28 languages

THE SOCIAL DESK IS THE ACCORHOTELS GLOBAL TOOL AIMED AT ENHANCING THE PRESENCE, AWARENESS AND EFFECTIVENESS OF OUR BRANDS & HOTELS ON SOCIAL MEDIA:

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