By 2025, the Group aims to comply with international standards and
plans to achieve the highest levels of digital performance. All these
digital transformation projects will enable the Group to offer its
customers the very best of Bank 4.0.
Hassan EL BEDRAOUI
Deputy CEO
Transformation, Innovation, Technology and Operations
Innovation
for continuous renewal
TOWARDS A DATA-DRIVEN BANK
To become a datadriven bank through the responsible use of data is at
the heart of the Attijariwafa bank Groups strategic agenda Indeed the
Group is making ongoing sustained investments in this area to support
its transformation and is using it as a means of fasttracking its goals
These are to continue to offer its customers an experience that meets the
highest standards with more personalized products and advice and tailored
recommendations and to improve its processes for greater operational
eff iciency and better risk management while guaranteeing data security and
protection
In 2022 several experiments in the f ield of artif icial intelligence have been
launched to test their application to certain banking use cases
INNOVATION STRATEGY
