Rigorous steering
Steering the approach
The CSR approach is spearheaded by the Senior Management, and is
implemented in all the bank’s business lines through policies, systems and bodies
that take into account the various themes of Corporate Social Responsibility.
The CSR unit is in charge of the Group’s corporate social responsibility
approach. It is responsible for setting the Group’s CSR policy and overseeing and
coordinating it within the Group. It is also responsible for rolling out the Group’s
CSR roadmap, and for drawing up and monitoring annual CSR action plans.
Identifying priority issues
To identify the priority issues in its CSR approach and draw up its roadmap, the
Group relied on international CSR benchmarks such as ISO 26 000, the United
Nations Sustainable Development Goals and a number of sectoral and national
standards, such as the roadmap for aligning the Moroccan f inancial sector with
sustainable development, which was made public on the sidelines of COP22.
CSR issues were then prioritized, taking into account their importance for the
Group’s stakeholders and their potential impact on Attijariwafa bank’s medium-
and long-term business model.
27 CSR liaison off icers
appointed within the
bank in Morocco to
coordinate the approach
10 CSR liaison off icers
in subsidiaries in
Morocco and abroad
