Rigorous steering

Steering the approach

The CSR approach is spearheaded by the Senior Management, and is

implemented in all the bank’s business lines through policies, systems and bodies

that take into account the various themes of Corporate Social Responsibility.

The CSR unit is in charge of the Group’s corporate social responsibility

approach. It is responsible for setting the Group’s CSR policy and overseeing and

coordinating it within the Group. It is also responsible for rolling out the Group’s

CSR roadmap, and for drawing up and monitoring annual CSR action plans.

Identifying priority issues

To identify the priority issues in its CSR approach and draw up its roadmap, the

Group relied on international CSR benchmarks such as ISO 26 000, the United

Nations Sustainable Development Goals and a number of sectoral and national

standards, such as the roadmap for aligning the Moroccan f inancial sector with

sustainable development, which was made public on the sidelines of COP22.

CSR issues were then prioritized, taking into account their importance for the

Group’s stakeholders and their potential impact on Attijariwafa bank’s medium-

and long-term business model.

27 CSR liaison off icers

appointed within the

bank in Morocco to

coordinate the approach

10 CSR liaison off icers

in subsidiaries in

Morocco and abroad