Supporting the development

of a sustainable economy

A dedicated offer for craftsmen

As part of its commitment to f inancial

inclusion the Attijariwafa bank group

has launched a comprehensive offer dedicated

to craftsmen including products and services

that enable them to benef it from numerous

tax exemptions but also from remote banking

services medical and death assistance

coverage and f inancing solutions that best

meet their needs at highly competitive rates

PROMOTING FINANCIAL

INCLUSION

To support the most vulnerable

populations, the Group

has developed a range of

appropriate banking products

and services.

Through Wafacash, its low-

income banking subsidiary, the

Group has launched several

initiatives to make basic banking

and f inancial services more

accessible to all. Examples

include the Hissab Bikhir

low-cost account, the Floussy

payment card and Jibi, the f irst

mobile payment account in

Morocco.

Similarly in Tunisia, Attijari

bank now offers its customers

the “Floussi” mobile payment

application, launched in

collaboration with f intech

“Kaoun”. The application

enables customers to use their

smartphones to make payments

and transfers quickly and

securely.

DEVELOPING

MICROFINANCE

Attijariwafa bank and Al Amana

Microf inance have launched an

innovative f inancing scheme

aimed at small and medium-

sized businesses and project

leaders.

The two parties have signed a

partnership agreement with

the shared goal: to support

the growth momentum of the

entrepreneurial fabric. This

vision has led to an offering of

microf inance solutions to cover

the investment and f inancing

needs of VSEs, the self-

employed and project leaders.

MAKING INSURANCE

ACCESSIBLE

Wafa Takaful, a 100%-owned

subsidiary of Wafa Assurance,

was set up as a multi-distributor

operator serving participative

banks.

The business covers a range of

three products, namely family

protection through death cover,

multi-risk cover for the property

f inanced, and the building

up of long-term savings to

provide additional income on

retirement. In Egypt, the Group’s

subsidiary, Attijariwafa bank

Egypt, rolled out the Taamine

Iktissadi offer in 2022, a range

of products designed to provide

as many people as possible

with insurance products that

are easy to access, simple

to take out, quick in terms of

compensation and affordable,

thus contributing to the f inancial

inclusion program launched by

the Egyptian authorities

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