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Hublot is acting with the Black Jaguar-White Tiger Foundation to prevent the disappearance of big cats: jaguars, tigers, leopards, lions and pumas. Since 2010, in collaboration with Depeche Mode, the House has also committed to the protection of an essential natural resource water. After supporting several associations, Hublot and Depeche Mode have been working together since 2013 by aiding the charity: water foundation to bring clean drinking water to the people of the world. In 2018, a new corporate sponsorship operation was launched around 55 unique Hublot Big Bang watches, each one reproducing the record sleeve of 55 singles from the band Depeche Mode. At the end of the oper ation, the two partners were able to donate the sum of $3.1 million to charity: water to bring water to more than 80,000 people.
Bees have a strong historical relationship with sev- eral LVMH Houses. Just as they are threatened with extinction and play a key role in the preservation of biodiversity, they also hold a special place in the charitable actions conducted within the Group. This is notably the case at Guerlain, whose symbol has been the bee since 1853. The House has aided and supported the Association for the Protection of the Black Brittany Bee on Ouessant Island for a number of years. Since 2015, Guerlain has also been help- ing the French Apidology Monitoring Center to achieve its goal: to train 30,000 new beekeepers in Europe, and to create 10 million new bee colonies by 2025. In 2017, the House launched a new initia- tive by organizing the first Bee University event. This is a conference designed to share, with the top experts, the challenges associated with the protec- tion of bees and to come together to consider solu- tions to prevent their extinction. The second Bee University event was held on June 5, 2018. On that occasion, Guerlain announced the launch of the Bee School, a program to make children aware of the need to preserve bees that is led by its employ- ees. The training of volunteer employees began when school opened that year. It will gradually be expanded to all countries where the House has a presence, with one objective: to act so that, in 2020, each Guerlain employee around the world can become an ambassador for the bees and bio- diversity with children.
Rely on experts In line with its longstanding commitment to bio- diversity, and as a result of the conclusions of the seventh plenary meeting of the Intergovernmental Science Policy Platform on Biodiversity and
Eco system Services (IPBES), otherwise known under the name IPCC of biodiversity ), LVMH is partnering with UNESCO and is becoming partner of its inter- governmental scientific program Man and the Biosphere (MAB), the goal of which is to act to pro- tect global biodiversity. The MAB program is an important tool for international cooperation in achieving the UN s sustainable development goals. It is one of UNESCO s major programs.
Through the partnership, the Group will be present with UNESCO at future major international events in the coming years, including the 15th Conference of the Parties (COP15) at the Convention on Biological Diversity that will take place in November 2020 in Kunming, China. In addition, LVMH and the Group s Houses will rely on UNESCO s scientific expertise in the sustainable industries sourcing program via its network of 686 biosphere reserves. As a result, the Houses benefit from regional and international networks of experts useful for the creation and success of their actions to protect biodiversity. This partnership will also facilitate the implementation of innovative solutions for sustainable management of natural resources and the identification of products and new markets based on the quality and traceability of the materials. In addition, LVMH will participate in the scientific research projects supported by the MAB and will contribute to some of its infrastruc- tures to set up pilot sites for the conservation and responsible use of biodiversity over the long term.
