the individual car in favor of greener transporta- tion methods. In Italy, the employees of the Bvlgari factory in Valenza, for example, are encouraged to car-share through the Jojob mobile app. The success of this effort was demonstrated in 2018, when the House was recognized as the Italian company most frequently using the Jojob services, with nearly 22,000 certified trips made via the application. As a result, Bvlgari and Jojob strengthened their partner- ship. Those who work at the factory can now have their trips made on foot, bicycle or shuttle certified. Moreover, the platform has been charged to collect information about the travel of all employees at the site, and a Jojob team makes regular visits to increase their awareness of the advantages of sus- tainable mobility.
Adapt to climate change Mobilized to combat climate change, LVMH must also adapt its activities to this change. The Group conducted a study on the different challenges it must meet in the context of this adaptation. The work per- formed revealed that the step in the value chain most sensitive to climate changes was the preparation of the raw materials, particularly for the production of wines and spirits. LVMH therefore made changes in viticulture practices a major component of its adap- tation strategy. This is particularly the case in Europe and on the American continent: based on current
scientific knowledge, the vineyards located in New Zealand and Australia actually seem to be the least sensitive to climate change. In the European coun- tries, several responses are possible for the Houses depending on the magnitude of the change. The harvest dates can be modified, the methods for arranging the vines can change (expand the rows, increase the size of the vine trunk, use of irrigation, for example), new vine varieties can be tested, etc. For the Argentine and Californian vineyards, the deciding factor is the availability of water. The Houses are deploying best practices to ensure planned and controlled irrigation.
TABLE TRACKING LIFE 2020 CLIMATE CHANGE OBJECTIVES
Indicators Baseline 2018 performance 2020 objective
CO2 emissions 220,480 metric tons
of CO2 equivalent 16%
Reduce CO2 emissions by 25% (scopes 1
and 2 at constant consolidation scope)
Breakdown of renewable energy in the Group s energy mix
1 % 27% Reach 30% renewable energy in the Group s
Energy performance of the stores (in kWh/m2) 460 kWh/m
Improve the energy performance of the stores
by 15% (in kWh/m2) (goal reached in 2017)