Major business challenges

deploy innovation for business benefit. Whenever possible, we accelerate value creation by incorporating innovation into their products and services. How is Capgemini responding to this need for velocity? The Group is struc- tured according to the main areas of digital transformation. Internally we mobilize our business skills and ensure, through training at Capgemini University, that they are always up to the challenge (see page 29). Externally, we have estab- lished highly advanced, technology part- nerships aimed at resolving the tough- est business challenges. One example is our collaboration with Iterate Studio, an American pathfinder that discov- ers and curates disruptive technologies from start-ups, which began in 2014. Our global network of Innovation Labs also plays a central role, by bringing players together from different backgrounds to experiment with new solutions. The new Lab opened in Suresnes, France, is a good example (see p. 24). By en- abling our clients to rapidly transform the promising innovations of start-ups into business benefits, our global network of laboratories is significantly strengthen- ing our added value, says Lanny Cohen, Global Chief Technology Officer.

ALL-IN-ONE, INTERCONNECTED SOLUTIONS In this context of technological com- plexity and accelerated innovation, one thing is certain: it is no longer possible to market a technology solution without the consulting and strategy to go with it. The history of our Mobility offer is indicative of the move within the Group towards a 360° approach to solutions. The mobile solutions are now just the small visible part of a huge technology iceberg , where data are central for the resolution of our clients challenges , says Fernando Alvarez, Global Chief Digital Officer at Capgemini Consulting. The Group, there- fore, needed to break down the walls within its offers to better meet the needs of clients. This strategy resulted in the merger of our Mobility offer with Digital Customer Experience (DCX) dedicated to the transformation of the customer experience. Now, these offerings cover the full range of technologies available at Capgemini: consulting, analytics, testing, cloud, cybersecurity, etc.

A STRATEGIC PARTNER FOR BUSINESSES With this holistic approach, Capgemini helps businesses take full advantage of the numerous benefits of technology. We have established ourselves as a true strategic partner for our clients and this trend will amplify with the rise of big data and the Internet of Things. In many sec- tors, such as manufacturing, automotive, utilities, banking and retail, we are co- innovating with our clients on break- through projects to help them define their technology strategy for the future. In turn, this experience fuels our sector expertise. In recent years, we have put consider- able emphasis on renewing our portfolio of offers and on co-innovation. Beginning in 2015, we revamped our approach to the two key issues facing our clients: digital transformation and operational efficiency. Being able to consistently align our strengths to address the two major issues of our clients: this is what underpins the added value that such a broad and multi-business Group such as ours provides, concludes Virginie Régis, in charge of Marketing and Digital.

Today s clients expect tangible solutions to their business challenges. They want us to provide strategic answers, not just technology. OLIVIER SEVILLIA, EXECUTIVE VICE-PRESIDENT, APPLICATION SERVICES TWO(1)

(1) France, Benelux, Nordic Country, Germany and Central Europe, South Europe.

47CAPGEMINI2014 ANNUAL REPORT